I think the most relevant question that engineers start a company with isn't "What's the future?"

As much as "Wouldn't it be cool if?"

A focus group at Apple is defined as Steve's left hemisphere is connected to his right hemisphere!

That was the 2 members of the focus group! That's it!

It's very unlikely you can ask a focus group what they want and come up with anything useful!

I'll save you the money, they'll tell you: Better, Faster, Cheaper Status Quo!

When somebody says "Come back to us when you have more revenue or when you have a world class team."

They're saying NO!

I have never met a CEO who didn't hire rockstar programmers!

I don't know!

What venture capitalists want to hear in the first 30 seconds is not who the hell you are!

Cause the odds are, you don't have a proven time record, or else you wouldn't be raising money!

What you need to do in the first 30 seconds is explain what the hell you do!

Until you explain what the hell you do, it doesn't matter who you are!

I know who hires D players! Boards of directors!

Which is code-word for VCs!

A+ players don't want to be constantly micromanaged!

Almost by definition, if you can micromanage somebody, you probably don't have an A+ player.

Some things need to be believed to be seen.

You have to believe in your product, you have to ship it, and then people will see it!

If you don't believe it then it'll never happen, if you wait for proof it will never happen.

You have to believe!

Hire people who're better than you!

If you're the CEO you should say with great pride:

Steve Jobs taught me that A players hire A players! B players hire C players!

When you hire a C player, guess what a C player hires? A D player!

This is called a Bozo Explosion!

Apple's testimony is that value is very different from price.

If you compete on price as an entrepreneur, it's a very very difficult thing!

Don't worship religions and fads! At one point, Apple believed that a closed system would work,

at one point it believed a closed system would work!

All that mattered to Apple and Steve is it either worked or not!

If you truly want to be an entrepreneur and innovator, you have to jump curves!

You don't do things 10% better, you do things 10 times better!

In your presentations, it's a very simple algorithm, use big graphics and big font!

Steve Jobs puts up slides that are one word! His minimum font size seems to be about 60 points!

BIG Graphics, BIG Font!

Don't think about human interface and design like a little layer on top of your great algorithms!

For what it is, it IS the product for most people!